Investing in database updates and enhancements is not a choice.

Data normally decays at a rate of 10% a year. The impact of COVID-19 on unemployment, role changes and remote work has dramatically increased the amount of bad data on your files. It is very likely that your database now contains 20% bad data.

Do not let your marketing strategy and your sales efforts sit on a foundation of data errors?

Download our White Paper now to find out how investing in data clean-up and enhancement not only reduces your costs, but also provides an opportunity to increase revenue and grow your brand.

Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts

Maintaining the accuracy of a company’s databases represents a serious challenge and requires ongoing investments of both money and resources. The cost of doing nothing to improve the quality of data could be even greater. Poor data costs businesses a great deal through losses related to finances, reputation, opportunities and a riskier decision-making process.

Combining Intent
Data With “Fit” for
Better Qualified
Leads and a Higher
Conversion Rate

Data is heavily influencing the marketing and sales process
and improving success rates for companies that know how
to utilize it for their new business development campaigns.

Prospects are actively searching for companies equipped
to solve their business challenges through products or
services. They may be searching online, consuming content,
attending a webinar or even doing research through a live
event, all with the goal of solving their business challenges.
They’re gathering information about who to contact and
who can potentially help them overcome their challenges.

Now That Content Marketing Reigns
What’s Next in Your Marketing Investment?

The development of a reliable and measurable marketing plan is the foundation for growth in a company. For many B2B marketing directors, the challenge is execution. Too often a plan is not prioritized and is left untouched for weeks or months. Effective execution of a marketing plan requires daily interaction with objectives and strategies. Using an integrated approach to deliver the brand message to the right audience at the right time is key to success. ‘

This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy. It will also discuss identifying the target audience, the needs of the audience and how the content is distributed to the audience.