Companies are finding out that there is a lot that technology cannot do when it comes to lead generation and more broadly new business development efforts. Specifically, marketing automation cannot replace human interaction. Without that human interaction, you’ll have a difficult time turning leads into customers.
Investing in database updates and enhancements is not a choice.
Data normally decays at a rate of 10% a year. The impact of COVID-19 on unemployment, role changes and remote work has dramatically increased the amount of bad data on your files. It is very likely that your database now contains 20% bad data.
Do not let your marketing strategy and your sales efforts sit on a foundation of data errors?
Download our White Paper now to find out how investing in data clean-up and enhancement not only reduces your costs, but also provides an opportunity to increase revenue and grow your brand.
In 2020, data decay rules as we know them changed dramatically. COVID-19 is serving as a catalyst for an exponential decline in data quality. This bad data can negatively impact your organization’s revenue by up to 25%. As a publisher, it’s critical to learn how bad data affects your business and what you can do to turn your data into a revenue-generating tool for your business.
Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts
Maintaining the accuracy of a company’s databases represents a serious challenge and requires ongoing investments of both money and resources. The cost of doing nothing to improve the quality of data could be even greater. Poor data costs businesses a great deal through losses related to finances, reputation, opportunities and a riskier decision-making process.
Making the Most of a Necessary Step: How Content Distribution Enhances Data Clean-Up Efforts
Corporate leaders continue to consider data and analytics to be a critical investment for their business development. They however are raising concerns about the integrity of the data they’re using. For example, a recent survey, the “2016 Global CEO Outlook” by the Forbes Insights and KPMG noted that despite the important role that data-dependent technologies such as artificial intelligence and Internet of Things will play, 84% of CEOs aren’t confident about the quality of data
Combining Intent
Data With “Fit” for
Better Qualified
Leads and a Higher
Conversion Rate
Data is heavily influencing the marketing and sales process
and improving success rates for companies that know how
to utilize it for their new business development campaigns.
Prospects are actively searching for companies equipped
to solve their business challenges through products or
services. They may be searching online, consuming content,
attending a webinar or even doing research through a live
event, all with the goal of solving their business challenges.
They’re gathering information about who to contact and
who can potentially help them overcome their challenges.
Determining the Return on Investment for Your Marketing Strategy
Digital marketing is currently a popular choice, but research is showing that it is most powerful when used in combination with traditional forms of marketing. A case study conducted by Google and Dove reported that companies using a combined digital and traditional marketing strategy achieved an 11 percent sales increase, compared with a six percent increase for digital methods used alone.
Now That Content Marketing Reigns
What’s Next in Your Marketing Investment?
The development of a reliable and measurable marketing plan is the foundation for growth in a company. For many B2B marketing directors, the challenge is execution. Too often a plan is not prioritized and is left untouched for weeks or months. Effective execution of a marketing plan requires daily interaction with objectives and strategies. Using an integrated approach to deliver the brand message to the right audience at the right time is key to success. ‘
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy. It will also discuss identifying the target audience, the needs of the audience and how the content is distributed to the audience.
In the Kingdom Where Content Rules, Telemarketing is the Royal Chariot
Approximately 90 percent of organizations are engaged in content marketing today, but the ones that get it right are utilizing telemarketing as a distribution channel. Reaching the right audience is crucial if a content marketing campaign is going to produce results, which is why the best success stories involve multi-channel distribution strategies that utilize telemarketing.