How Content Marketing Improves Sales
Marketing strategies constantly evolve in an effort to better inform the customer and deliver a message that leads to more sales. Content marketing has definitely made its mark in the marketing industry and looks to be gaining ground. According to a study by Holger Shulze, lead generation and brand awareness are getting a boost thanks to content marketing.
The study reveals that content marketing used by B2B marketers in their brand-based and lead generation objectives is important. Fifty-one percent of marketers said they’re using content marketing for lead generation; 38 percent are using it for brand awareness; and 34 percent are employing content marketing strategies for thought leadership.
Looking at trends in 2011 and comparing them to 2012, the study shows the rate at which marketers are using content marketing, especially in thought leadership and market education, which jumped from 37 percent in 2011 to 50 percent in 2012. Using content marketing for brand awareness rose from 34 percent to 39 percent, and for lead generation, it rose from 62 percent to 68 percent.
Sales, customer acquisition, customer retention/loyalty, lead management and nurturing, website traffic, engagement, and SEO are all objectives of organizations using content marketing, according to BtoB Magazine.
Successful content marketing campaigns lead to improved engagement with their target audiences and create a feeling of trust for the brand. When a lead is engaged, marketers have more chances to influence the buy cycle. So how are marketers pushing their content marketing campaigns? The best marketers are attacking from all sides – email, social media, print and telemarketing.
Some organizations have jumped on the social media bandwagon with such vigor that they’ve turned their backs on a channel that has consistently been the most proactive method of reaching out and engaging customers – telemarketing. Content marketing and telemarketing go hand-in-hand.
Choosing the right communication tools can be difficult because every lead has different behaviors. However, the human touch of telemarketing can be an excellent choice in just about any campaign using content marketing. Some hold to the belief that actually dialing up a business prospect is an antiquated process that should be left behind. However, the statistics show something quite different – telemarketing remains a solid option in just about any marketing endeavor.
Organizations are finding webinars to be an excellent channel for pushing content marketing material, but to get more eyes on the webinar, telemarketing is used to impress upon the target market the importance of the information in the webinar. You can also use telemarketing to drive more traffic to your website, especially when you’ve updated your site with new white papers, case studies and blogs.
If you’re in the market for a telemarketing agency, contact Blue Valley Telemarketing today. We’ve got the content marketing strategies that work perfectly with telemarketing. Furthermore, our staff are among the best trained in the industry and have proven themselves to be highly skilled communicators capable of pushing your brand in the right direction.