It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or…
Trying to find and connect decision-makers and influencers, when working with a list that’s inaccurate or out-of-date can feel like a waste of time to sales reps that thrill to the close of the next sale. How can B2B lead generation be done with a better return on your investment? A recent article, “Digging for…
B2B Telemarketing is a Perfect Partner For Digital Media When you choose only one method of reaching your audience, or lean too heavily on a particular channel, you are likely to miss connecting with segments of your target audience. By integrating B2B telemarketing with digital media, you cast a wider net and create more connection…
Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your…
There’s a wide variety of marketing channels out there, with social media and email marketing offering a highly-personalized way of reaching out to customers when compared with television commercials and direct mail. While you’ll want to use digital methods like email and LinkedIn, there’s still no replacement for B2B telemarketing when it comes to connecting…
Interactive content gives you the opportunity to layer your blogs, white papers and videos with a chance to listen to your customer. You can find out their preferences and the topics they’d like to learn more about. Using this valuable information improves your chances of developing a successful B2B lead generation strategy. Interactive content can…
Content marketing is considered by many companies as a way to generate leads, which could, in turn, increase sales and drive up profits. But, without a solid consistent strategy, producing whatever is trending in the world of content marketing will not yield the expected results, whether it is a white paper, newsletter, video or any…
In Order to Determine Your Marketing ROI, You Need to Know Your Goals Determining your return on investment (ROI) for marketing may seem challenging. How can you quantify results like brand engagement and awareness, or building your reputation as an expert in the industry? Rather than abandon measuring marketing ROI and embracing a trial-and-error methodology,…
A ROI Calculator Can Help You Measure the Value of B2B Telemarketing Calculating your return on investment (ROI) for your various marketing efforts is very challenging. In fact, it is a challenge so great that many marketers avoid doing it at all. To grow your business, you need to generate qualified actionable leads. How much…
B2B Telemarketing is a Reliable Way to Nurture and Qualify Leads In today’s marketing landscape, strategy sometimes takes a backseat to hit-and-miss marketing. In order to find a campaign or content format that resounds with an audience, marketers often spend time, money and other resources trying to find the right combination of factors that generate…