A report by Zoominfo revealed that 53% of companies spend up to half of their marketing budget on lead generation. But the status of most leads generated by sales and marketing organizations in the last twelve months has changed because of Covid-19. You may think your leads from earlier this year are wasted, but that’s…
Everyone is looking for the Holy Grail of marketing, that Silver Bullet of lead generation. There’s a belief that if you just get the right keywords plugged into your content, or you can just produce one really great post that goes viral, you’ll have unlocked the secret to B2B lead generation. You’ve probably guessed where…
In recent years, there have been important new developments in B2B lead generation that offer deeper insight into your target audience. You can create highly personalized content that is tailored to a specific buyer persona so that the effect is similar to a personal communication. Despite new tools and resources, there are elements of marketing…
Trying to find and connect decision-makers and influencers, when working with a list that’s inaccurate or out-of-date can feel like a waste of time to sales reps that thrill to the close of the next sale. How can B2B lead generation be done with a better return on your investment? A recent article, “Digging for…
Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your…
When it comes to measuring marketing success, many companies are forced to admit that their strategy comes down to trial-and-error at best, and some are guilty of chasing whatever new marketing trick is being touted as the latest and greatest. When asked to produce a solid return on investment (ROI), though, it can be challenging…
Looking to Increase B2B Lead Generation? Make a Phone Call A decade ago, B2B marketers saw many possibilities abounding in digital marketing potential. Many believed that social media, email newsletters and other digital methods would lead to a purely digital strategy for lead generation. It turns out, though, that B2B lead generation never went completely…
Steps for Effective B2B Lead Generation In the age of social media, it may seem retroactive to embrace traditional marketing methods. However, telemarketing remains a reliable way to connect with your potential buyers and create a personal relationship. Social media may be a popular choice for marketing, but an effective B2B lead generation strategy includes…
B2B Lead Generation Gets a Bump From Telemarketing The main goal of any B2B lead generation campaign is, of course, to close the sale. There are other goals along the way, though, that can help strengthen your marketing efforts and help you refine your content strategy. How do you know if your telemarketing company is…
Grow Your Pipeline With These B2B Lead Generation Tips In order to grow your business, you need a constant stream of qualified leads hitting your sales team’s pipeline. A strong B2B lead generation strategy will provide these leads, but you’ll need to choose the right tools for your industry and your company. Take a look…