In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they…
Get to Know Your Target Audience With Telemarketing Do you know exactly who your audience is as you develop your content marketing strategies? Placing a focus on correctly identifying the wants and needs, the habits and preferences of your target audience allows you to build a strategy that will have greater impact on lead generation,…
You Can Establish a Relationship With Your Buyers With Telemarketing If you’re trying to reach out to a new audience to make sales, there are few things more important than gaining new leads. While B2C efforts can rely on a certain percentage of uninformed impulse buys, few, if any, B2B buyers are going to make…
How Telemarketing Heightens Lead Generation Results There are a number of marketing tactics that are employed to locate the right prospects for a business, but one of the most effective is called lead generation. One of the channels that produces a great return on investment for lead generation campaigns is telemarketing. If you’re a marketer seeking…
How Lead Scoring Improves the Sales Process The worst sales tactics are those that do nothing to qualify leads. To combat underwhelming outcomes, organizations are beginning to pay more attention to lead scoring. What is your marketing team doing to score leads, and what channels are you employing to get the job done right? Lead…
Use Telemarketing for Effective Customer Development Sales teams are focused on making contact with their clients and prospective clients. They schedule meetings and phone calls and put their latest product or service in front of the target audience. Their job is to close the deal, which is why according to the Customer Sales Intelligence Scorecard,…
Get Better Lead Generation Results With Telemarketing If you’re not using telemarketing in your lead generation strategy, now is the time to consider it, as many organizations have proven it to be a valuable component. While technology has helped to offer up different channels for lead generation purposes, disregarding an older channel is not always…
A top business software solution company, Capterra released the results of its marketing survey earlier this year, and it reveals some interesting facts on lead generation. According to the survey, search engine optimization is something software marketers care most about, but directly after that is lead generation. Keeping up on lead generation strategies is vital…
In order to effectively make sales, you have to have qualified leads. Lead generation is the act of establishing interest in products or services among a target market. If you want your message heard through more than one channel, it’s important to establish a strategy that creates some demand, which is what lead generation strives…