If You’re Targeting Everyone, Don’t Expect Anyone to Read It If you’re not using audience segmentation in your B2B content marketing strategy, your investment of time and money will probably not yield the results you expect. Audience segmentation presents a clear way to significantly improve your lead generation and reach the buyers that your company…
We talk to many frustrated clients who have tried search engine optimization (SEO) techniques to improve their ranking on Google and drive up organic traffic. Others have sent thousands of e-mails and experienced very low open rates. Many have tried a variety of other content marketing distribution processes and failed. None of these clients got…
White Papers Can be a Key Part of Your Strategic Content Marketing Distribution Plan Once you’ve crafted your brand message out of a careful analysis of your values and your target market, you need to come up with a strategic content marketing distribution plan. You’ve got great insight into your industry, but how do you…
Content marketing is considered by many companies as a way to generate leads, which could, in turn, increase sales and drive up profits. But, without a solid consistent strategy, producing whatever is trending in the world of content marketing will not yield the expected results, whether it is a white paper, newsletter, video or any…
The digital noise is deafening. You see it in your own industry; you can’t wade through all the emails, messaging and alerts to get to the information you really need. As a B2B marketer, how do you make sure your message is heard in the current din of digital marketing? Does your content marketing strategy have…
Content marketing is a significant part of a successful marketing plan. You need to establish yourself as an industry leader and expert, and make sure that your voice is heard through all the noise. Your content must be great, but your content marketing distribution needs to be strategic, too. While you may have created great…
If you’ve been engaging in content marketing for a while, you know how hard it is to grab the attention of your audience. You craft clever headlines, determine what the best time is to post on social media and you try to figure out which phrases lead to people clicking on your email newsletter. As…
Get Your Content Marketing Distribution Strategy on Point With Telemarketing Building up valuable content that helps guide potential buyers into a sales-ready position is among the top concerns of many marketers. What about content marketing distribution? The fact is, you can spend hours and hours on content, but without focusing on how you distribute that…
The Importance of Mixing Traditional Methods Into Content Marketing Distribution Once you’ve created quality pieces that precisely deliver your brand message through value-added content, it’s time to choose the right channels for your content marketing distribution plan. While digital methods are all the rage right now, it is important you look at telemarketing as a…
Effective Content Marketing Distribution Uses the Right Mix of Channels You may believe that if your content is excellent and relevant to your target audience it will promote itself. You may expect that simply posting it on social media will intrigue and excite your audience so much that they will share it widely. Of course,…