A report by Zoominfo revealed that 53% of companies spend up to half of their marketing budget on lead generation. But the status of most leads generated by sales and marketing organizations in the last twelve months has changed because of Covid-19. You may think your leads from earlier this year are wasted, but that’s…
Everyone is looking for the Holy Grail of marketing, that Silver Bullet of lead generation. There’s a belief that if you just get the right keywords plugged into your content, or you can just produce one really great post that goes viral, you’ll have unlocked the secret to B2B lead generation. You’ve probably guessed where…
Data is at the heart of business growth. By mining, categorizing, analyzing and mobilizing data, you are able to create customized experiences for your target audience based on a deeper and better understanding of their preferences and pain points. For many industries and individual enterprises, the lingering challenge has been managing massive volumes of data….
It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or…
A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still very effective, way to deliver your companies business solutions to clients and prospects. Setting up a successful e-mail campaign is easy but setting up a…
You’ve probably sent an email that went something like this: Dear Subscriber, Your subscription expires soon. Don’t miss out on all that Mega Magazine has to offer. Visit www.megamega.com to renew today. It?s easy to assume that because you prompted your subscriber to renew, that you’ve completed your renewal campaign and you can check off…
In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they…
If You’re Targeting Everyone, Don’t Expect Anyone to Read It If you’re not using audience segmentation in your B2B content marketing strategy, your investment of time and money will probably not yield the results you expect. Audience segmentation presents a clear way to significantly improve your lead generation and reach the buyers that your company…
In recent years, there have been important new developments in B2B lead generation that offer deeper insight into your target audience. You can create highly personalized content that is tailored to a specific buyer persona so that the effect is similar to a personal communication. Despite new tools and resources, there are elements of marketing…
Trying to find and connect decision-makers and influencers, when working with a list that’s inaccurate or out-of-date can feel like a waste of time to sales reps that thrill to the close of the next sale. How can B2B lead generation be done with a better return on your investment? A recent article, “Digging for…