If You’re Targeting Everyone, Don’t Expect Anyone to Read It If you’re not using audience segmentation in your B2B content marketing strategy, your investment of time and money will probably not yield the results you expect. Audience segmentation presents a clear way to significantly improve your lead generation and reach the buyers that your company…
Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your…
Life is moving faster than ever. When it comes to the tools you use for marketing your business, the trends can fly by at such a pace that by the time you choose a particular route, it’s already passé. In this article, you’ll find out how B2B telemarketing can help you make better decisions about…
Establishing a Firm B2B Marketing Strategy As a B2B marketer, your goal is to create demand by informing the decision maker of the value of the product or service. While the content is important, so too are the channels through which the content is relayed. The channels that lead to a deeper relationship between you…