As we look into the New Year, what marketing tips do marketers recommend focusing on to get a better response from consumers or from the B2B arena? Here are a few tips for the New Year:
1. Tell a Story
Consumers love a story. Creating a visual strategy to tell the story of your product is going to hit consumers on many levels, which means you’re going to have more opportunities to close the sales cycle sooner. Don’t be part of the digital noise that abounds today – create something that is going to captivate your audience. This will ensure that your leads will become engaged.
2. Go Mobile
There is an extremely high chance that your leads are using mobile devices to stay informed. In fact, Americans spend more time on the Internet through their smartphones and tablet computers than they do on desktop or laptop computers. For this reason, marketing tips that should not go unnoticed include reaching out to your audience through mobile channels. Is your website compatible with mobile phones and tablets? Get on the ball in 2015 and go mobile all the way.
3. Focus on Digital Marketing
Social media has become a major marketing tool for a great many industries. Vine, which has about 100 million people watching videos on its app, is becoming an increasingly popular social media channel, despite the fact that (or perhaps because of) the videos users post are only six seconds long. Lowe’s used Vine effectively in showing followers how to keep squirrels from consuming flowers in flowerbeds. The video shows a stuffed squirrel in a lush green bed of grass, munching on two flowers. The third flower is sprinkled with cayenne pepper, and the squirrel avoids it entirely.
Oreo’s #snackhacks campaign used Vine to show followers how to make cookie cubes. In a six second video they show a person crumbling cookies into an ice tray full of milk, which is then frozen, plopped into a glass, which is then filled with coffee, creating a milk/cookie-flavored drink.
4. Telemarketing is Still the Best Lead Generator
To this day, despite the decades of technological innovations that have come after it, telemarketing is still the best marketing method to use in generating leads, especially in the B2B space. The power lies in the fact that telemarketing is an extremely proactive method of marketing. The conversations going on between the agent and the lead offer a huge amount of insight into why a product does or does not have value to the target audience.
From customer development to lead development, Blue Valley Telemarketing can get you ahead of the game in 2015. We continue to improve upon our already well-established reputation as a company that provides comprehensive services that offer an excellent return on investment. We have plenty of marketing tips to share with you. Let us know how we can help you today.