Every political campaign strives to reach as many potential voters as possible, sell them on the qualities of the campaign, and have them turn out to the polls in favor of the issue or candidate that is the focus of the campaign. This is a historically difficult task. It takes extensive amounts of time to look through the voter lists and find the right message to impact those voters. How do you figure out what makes a voter undecided on an issue without speaking directly to them? How is this most effectively done? Itís not a new method and it sometimes gets overlooked, but itís telemarketing.
If you have a political campaign that needs some assistance, you should consider hiring a telemarketing service, but where do you begin? Try starting with some housekeeping that will streamline your campaign process and help you find the right agency to handle the job.
You have to remember that not all telemarketing agencies are the same. Some have offshore call centers while others use only U.S. based call centers. Many agencies specialize in industries that have nothing to do with political campaign-related work. Even before you start make a list of agencies that can be of service, you need to develop a strategy that helps you narrow your focus on a target audience.
Start by asking yourself if you will be going after independent voters, businesses, left wingers, right wingers, tea partiers, clubs, organizations, etc. Can you develop an effective method to reach your target audience or will you require the professional services of a telemarketing agency, because that will make a difference when you narrow your list of finalists Ė not all telemarketing companies can help you build a script. Having the answer to these questions can significantly help you choose the telemarketing agency that will benefit your political campaign.
Your next task is to see if you can establish a good relationship with the telemarketing agencies on your list. Set up a meeting where youíll lay out all your political campaign goals to make sure the agency can handle what is expected of them. For instance, does the agency have referrals you can contact? The referrals should be closely aligned with your campaign needs. Ask what other services they offer aside from a well-equipped call center. Can they provide you with all the data you need to access your voters?
Cost is always a consideration, but that doesnít mean you need to choose the cheapest, because theyíre not always the best. Be sure to ask how they will bill you, if itís per minutes, an hourly rate or other. Just be sure youíre not going to get hit with hidden fees.
When it comes to political campaigns, Blue Valley Telemarketing has an impressive list of credentials. Blue Valley offers full service calling capabilities for Voter ID, Robo-call, Town Hall Meetings and Live Operator interactions. Blue Valley makes a promise to be at your disposal to run the most effective campaign possible.