Effective Content Marketing Distribution Uses the Right Mix of Channels You may believe that if your content is excellent and relevant to your target audience it will promote itself. You may expect that simply posting it on social media will intrigue and excite your audience so much that they will share it widely. Of course,…
Identifying buyer personas are an important part of developing your marketing strategy. How you go about creating your buyer personas is a critical part of the process. As an article on Content Marketing Institute points out, don’t think that you can put together a comprehensive profile of your buyer personas haphazardly. This is work that…
Developing Relationships Using Your Content Marketing Distribution Plan One of the central goals of your content marketing distribution should be the shareability of your material. Eventually, it’s ideal if your content starts doing some of its own distribution, with shares jumping around between social media platforms and into email accounts. Of course, it’s great when…
You Can Establish a Relationship With Your Buyers With Telemarketing If you’re trying to reach out to a new audience to make sales, there are few things more important than gaining new leads. While B2C efforts can rely on a certain percentage of uninformed impulse buys, few, if any, B2B buyers are going to make…
Making a Strategic Play With Telemarketing Content Distribution You’ve developed an exceptional strategy for creating high-quality content for your B2B marketing audience. You’ve got a great mix of formats, with blogs, white papers, videos and infographics all working in balance for a variety of preferences. However, no matter how great your content is, you’ve just…
Capture More Qualified Leads With Telemarketing Lead Generation Most B2B marketers connect with leads through a multitude of channels. Many of these channels were developed in the last decade or sooner, which means there is a great focus on utilizing the latest and “greatest” channels. However, don’t discount the old for the new if it…
Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter…
Content marketing continues to be on a growth trajectory, with companies adjusting their strategies as they learn more about what content their B2B target audience wants to see. While it’s an exciting area with incredible potential to grow your leads and sales, you may often feel uncertain when it’s time to decide where to allocate…
Don’t Underestimate the Value of Traditional Marketing Paired With Digital Strategies Lead generation is a central topic of concern for many marketers. How do you know whether your efforts are leading to increased leads for your sales team? You need to concentrate your work on the activities that convert a potential buyer to a new…
The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical as a key to success. Where it used to be considered a cutting edge move to have a blog and a social media account, those…