The development of a reliable and measurable marketing plan is the foundation for growth in a company. For many B2B marketing directors, the challenge is execution. Too often a plan is not prioritized and is left untouched for weeks or months. Effective execution of a marketing plan requires daily interaction with objectives and strategies. Using an integrated approach to deliver the brand message to the right audience at the right time is key to success.
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy. It will also discuss identifying the target audience, the needs of the audience and how the content is distributed to the audience.
Blue Valley Telemarketing has served the publishing industry since 1991, offering publisher clients an average cost per subscriber that is lower than our competitors. Our methods and strategies give our clients conversion rates that are higher than other vendors, and we also provide analysis and on time reporting that are superior to our competitors.
Blue Valley Telemarketing’s political campaign work helps clients streamline their calling efforts, putting them in touch with more constituents in less time.
Despite decreased landline usage and new regulations, BVTM has adapted and designed programs that make our services extremely valuable to political clients.
We believe in a value first approach in all that we do. Check out some of our industry specific articles, and you’ll see exactly why Blue Valley Telemarketing should be your first choice when choosing a marketing partner.
B2B marketing requires a unique strategy. While B2C marketing is focused on selling to the individual, B2B may involve multiple stakeholders, decision-makers and the C-suite, as well as influencers all impacting whether your lead makes a purchase. In addition, the stakes are often higher, with bigger corporate budgets and complex factors impacting the investment. B2B…
Marketing is in the midst of a love affair with technology. With the explosion of digital formats like automated email marketing and social media campaigns that reach audiences with the click of a mouse, you might believe that your company can simply rely on the marketing department to use automated platforms to do the work…
As 2020 draws to a close, many enterprises anticipate the extension of many Covid-19-related changes extending far into the summer months of 2021. That includes industry trade shows. Since March 2020, companies accustomed to displaying products and services in person have been forced to take their presentations online, enrolling in virtual shows. These shows, while…
The customer is at the heart of your business values. Your company is dedicated to creating fantastic products and services as you offer the most amazing customer experience. But, the quality of that experience relies in part on the ability of your call center to offer a consistent, satisfying level of service. At times, even…