Data With “Fit” for
Leads and a Higher
Data is heavily influencing the marketing and sales process
and improving success rates for companies that know how
to utilize it for their new business development campaigns.
Prospects are actively searching for companies equipped
to solve their business challenges through products or
services. They may be searching online, consuming content,
attending a webinar or even doing research through a live
event, all with the goal of solving their business challenges.
They’re gathering information about who to contact and
who can potentially help them overcome their challenges.