Telemarketing remains one of the best methods through which you can market your brand. However, it takes thought, research and effort to make the most of your interaction with your leads. How can you improve the rate at which you make meaningful contact with your audience?
1. Scour the Data
Taking the time to research your audience has always been important, but now itís imperative if you want to hit your goals. It can be as easy as looking over the website of the companies youíre trying to attract. Annual reports provide a wealth of information, including where the company is heading in the coming year. If you can get a glimpse at their strategy, youíll have a better idea of how to mold your campaign around their needs. Try to match up your offerings with their top priorities for the future Ė itís marketing tips like this that have provided others with the results they were looking for.
2. Know Your Strengths
Are your leads doing business with your competitors? Again, look at their website and see if they mention in their news section anything about products or services they have secured through companies other than yours. Itís possible that they could be happier with your product. Make notes on how your offerings are better than your competitors and make that part of your pitch.
3. Contact the Right People
In most sales calls, the caller wants to speak with the person who has the authority to make the decision on what to buy and what not to buy. However, telemarketers have found that if they can first make contact with the people who help influence the decision rather than make the decisions themselves, they have a better chance at nurturing the lead into a sale. When you speak to a person of influence, you are able to find out what they want and come back later with a more suitable offering.
4. Focus on Content and Delivery
Your elevator pitch should be concise and to the point. Leave out the fluff and zero-in on most salient arguments for why your prospective client should choose your product. Once youíve perfected that script, find out how your prospect prefers to communicate. Not everyone has the same preference in communication channels. An email might be perfect for one contact while a phone call is preferable to the other. Donít forget about social media, either. Marketing tips coming from top marketers today include a focus on making your initial contact through the social media channels that your target audience use most often.
5. Bring in Blue Valley Telemarketing
The telemarketers you choose to assist you in your campaign says a lot about your company. There is also a direct correlation to the success of your campaign. When you chose Blue Valley Telemarketing, youíre getting a comprehensive set of services that are unmatched by other telemarketing services. We have proven processes to reduce acquisition costs and the ability to deliver to you an excellent return on investment. Want more marketing tips? Contact us today and weíll give you plenty.