The dividing line between B2C and B2B marketing was once much more distinct. Now, business-to-business and business-to-consumer marketing has developed a rather blurred dividing line. How has this affected lead generation?
Marketers in B2C and B2B obviously use different resources and some different styles in their campaigns. You will address professionals in a different tone and with a different message than you will address a consumer. Marketers reaching out to consumers can rely more on knee jerk propaganda that entices them into a spontaneous purchase, but that is not going to work with most B2B leads.
However, when taking into account the prevalence of social media, both in our leisure hours and in our work hours, the situation becomes more homogenized. We are seeing more B2B marketers using B2C tactics through social media marketing and lead generation.
It’s not uncommon now to see B2B marketers using catchier phrases in their campaign literature in an effort to work the emotional side of the professionals they’re reaching out to. B2C marketers have stepped up their game even more and are now using tutorials about their products to offer real-life scenarios on how their product can be used. It’s not a stretch to think that B2B marketers will be doing the same thing in the near future.
LinkedIn has long been the favorite of B2B marketers for lead generation. B2C marketers have been huge fans of Facebook. You’ve surely noticed more business pages popping up on Facebook, and this has lead to an increase in the number of B2B marketers who target Facebook for their lead generation campaigns.
Another tie that binds both types of marketing is that organizations are invested in data mining. They want to know as much about their prospective leads as possible so that their campaigns can be more personalized, so they dig into all the data they have on their leads to learn more about their behaviors, their wants and their needs. Obviously, a more personalized campaign is going to yield better results, which is why big data and data mining have become so popular with marketers today.
A great way to fill a database full of actionable material is to gain information through telemarketing. Marketers embarking on a lead generation campaign get the best results through telemarketing because it’s the most proactive form on communication at their disposal (apart from face-to-face interactions, which aren’t efficient due to time and cost and logistics).
B2B marketers rely on telemarketing firms to reach the right contact every time. A professional calling campaign will pull in the critical data that assists marketers in lead generation. If you want to capture market research and identify new opportunities that will help your organization turn a nice profit, telemarketing is the way to go.
At Blue Valley Telemarketing, we’ve established a reputation our comprehensive services, including lead generation. Whether it’s for publishers or political campaigns, our agents are highly skilled and bring positive results time and time again. Contact us today and learn more about our services.