It didn’t take long for marketers to realize the benefits of content marketing. For those who have jumped on board with content marketing distribution processes that include telemarketing, you’ve watched your leads reach a higher tier of quality, you’ve shortened the sales cycle and put your company in a more prestigious role, perhaps even one as an expert in your industry.
Content marketing distribution has more than just one vehicle and marketers should be using as many as is relevant. For instance, there will be times when you’ve pushed a campaign to its end and haven’t come up with fresh material quite yet. That doesn’t mean you can’t keep pushing the brand. Start asking your leads if you can offer them subscriptions to your content. This means you’ll need to get their permission to send them emails that offer links to your whitepapers or newsletters and blogs, or get their phone number so you can keep them in the loop about your latest offerings.
Another way to touch base with your target market is to invite them to webinars. Content marketing distribution can be cost-effective in this way because your webinars don’t require a hotel conference room (or rooms) like conventional seminars and your invitees don’t have to schedule time away from the office to attend. Use telemarketing to push your next webinar. Why? Because telemarketing is a more persuasive channel and you’ll get a higher rate of attendance. You might want to start with an email invite, but for those who don’t click on your email or respond, put them on a call list.
Using telemarketing to push more traffic to your website is also a good idea, especially when you’re looking to get more eyes on a recent white paper that’s available on your company’s site. Telemarketers can touch on some of the more salient points of the paper, enticing your leads to go to your page and soak in what you’re offering. This, of course, often leads to your audience entering the sales cycle. An informed lead is one that will be more likely to buy what you’re selling.
Some of your leads need a little care, so to speak. These are leads that haven’t decided yet when they are going to purchase, or maybe they haven’t concluded that your product is right for them. Telemarketers are experts at nurturing these leads and working on them to finally enter the sales cycle. It’s worth the time and effort because a lead that has been nurtured and does finally close the sales cycle is one that will spend more than your average client.
The professionals at Blue Valley Telemarketing run quality campaigns. We have a focus on content marketing distribution and it has been successful for our clients. From publisher services to lead development and customer development, our teams are ready to assist you in getting your content in front of more people.