Partner With a Telemarketer for Your Next Lead Generation Campaign
The end goal of all the efforts you put into lead generation is closing a sale. However, there are other goals along the way that focus more on gathering information that can be used to improve your brand, which ultimately leads to more sales. How are you distributing your content so that you improve your lead generation efforts?
For companies who use third parties in their lead generation campaigns, there is often a fear that the leads aren’t getting the attention they need – that they might not be seeing the follow up communication that can further them along in the buy cycle. One channel that puts these fears to rest for organizations relying on third parties is telemarketing.
Telemarketing organizations know how critical client alignment is in lead generation campaigns. Being excellent communicators, telemarketers have a robust back and forth with clients, giving them the understanding necessary for planning campaigns, establishing goals, measuring goals and making appropriate changes along the way. Once leads are qualified, the sales partners will have a better understanding of who their leads are, what they want, and when they want it.
Qualifying leads is also an area uniquely suited for the telemarketing channel. Leads need to be filtered carefully before they’re sent on to the sales team because it’s time consuming and costly, both in terms of finances and brand reputation, when too many uninterested “leads” are contacted.
The communication between you and your telemarketing agency shouldn’t stop after you’ve gotten your list of leads. Lead generation campaigns done well will include communication after the leads are handed to you. The telemarketing agency should ask if the leads they handed over were indeed qualified, and what percentage of them resulted in a sale.
Too many organizations try to execute lead generation campaigns in-house, and they are often underequipped to handle such tasks. In-house you probably won’t have access to advanced dialing systems that telemarketers use to efficiently handle a mass amount of calls. You won’t have the call monitoring hardware or software or the reporting capabilities that offer insights into how a campaign is being carried out. It’s for these reasons, and more, that a lead generation project does well when outsourced.
Have you had little luck qualifying leads, resulting in handing off bad information to sales teams? Do your organization a favor by researching reputable telemarketers who can assist you.
At Blue Valley Telemarketing we’ve established ourselves as a lead generation expert. We have the necessary equipment, training policies and staff to pull off any campaign with successful results. We can land you more qualified leads that will result in more sales and better profits. Yes, there is an investment involved, but ask any of our clients and they’ll tell you the return is well worth the investment. Contact us today and let’s get started on your campaign.