The old saying – “if it isn’t broken, don’t fix it” – works well when you consider telemarketing and its place with B2B marketers. Despite all the changes over the last 10-plus years, with the rise of social media and new technology, telemarketing continues to play a vital role in marketing..
Given the return on investment marketers are realizing with their use of telemarketing, it’s clear the live conversation really has no match.
This isn’t to say that telemarketing is an easy means of creating excellent leads and conversions; there is a lot of work that goes in to creating messages that follow trends and work well with a target audience. Telemarketing trends are similar to marketing efforts in other mediums – you have to know your industry well and build scripts that will garner the interest of the consumer/business.
An excellent telemarketing firm will look at trends by industry, which will change as the year progresses. They’ll look at trends by region and custom design their telemarketing campaigns to regional audiences’ wants/needs. Telemarketing trends also follow the target market, which will often define the trend. Any successful company will listen to what its target market wants and will deliver on those desires rather than try to dictate trends themselves.
Once these trends are recognized and a strategy is formulated, telemarketing brings the tools to the table that puts the campaign together and pulls it off with great efficiency. Apart from actually getting out in the field and meeting face-to-face with individuals, telemarketing offers the most efficient solution in bringing the human touch to the forefront.
If your company is looking for the ultimate in flexibility for your sales and marketing services, and you want the most predictability possible, telemarketing is the way to go. With a professional calling campaign, you will be able to capture critical data and identify new opportunities, generate qualified leads and pull in a new audience that will be invested in your brand.
Telemarketing isn’t just about making sales. Quality telemarketing firms will also nurture leads, which will eventually create a more profitable scenario for the company. For instance, the relationship a client has with a company when they are nurtured over time to become a customer results in higher volumes of sales than the client who was a quick conversion.
If your company is following trends and is looking for a way to reach out to a new audience, the data you capture while engaging in a conversation with them can help you determine what the target audience wants now and what they’ll need in the future, which means you can make actions based on facts you capture in your telemarketing campaigns. There is a reason everyone is talking about big data today, so don’t get left behind.
Blue Valley Telemarketing is a company with its finger on the pulse of publishing industry. The professionals at Blue Valley are ready to deliver services related to customer development, lead development, political campaigns, publisher campaigns, reporting and event marketing. Focused on high quality new business development, brand development and demographic and interest based lead generation services.