Why You Should Choose Telemarketing Lead Generation if You Want Growth
Generating leads on its own is not enough. You need high-quality leads that aren’t just names on a database; they’re qualified leads that are ready to meet with one of your sales people. While you can generate leads in a lot of different ways, telemarketing should be your choice for leads that translate to increased sales. Telemarketing lead generation is superior to other methods of targeting potential buyers.
Outbound lead generation is what happens when you reach out to your target audience through the use of direct mail, email or telemarketing. Inbound lead generation, by contrast, is when your potential buyer reaches out to you, mostly through online activity. When you create the right mix of outbound and inbound lead generation, you’ll experience a growth in sales as those leads are converted to clients. The key is finding the right combination for your industry and your brand.
Currently, too many companies are leaning only on inbound marketing practices, which tend to be passive rather than proactive. Experts say that 80 percent of B2B marketers are focused on content creation via blogs, white papers and case studies.
Also high on the list for many companies is a heavy investment in social media marketing, with Social Media Examiner reporting that 92 percent of marketers call social media an “important” part of their strategy. Nearly 90 percent report that they are attempting to improve their social media strategy in order to improve lead generation.
While much of the marketing world has pivoted to investing heavily in social media marketing, don’t make the mistake of passing up the more traditional, yet highly effective lead generation tools. Telemarketing lead generation remains one of the best ways to increase qualified leads. Telemarketing remains second only to live events in its ability to generate leads.
Let the other marketers chase the latest technology trend, while you enjoy growing your sales in the most reliable and convenient way possible, through telemarketing.
In fact, telemarketing is embracing the digital age, too. The best telemarketing lead generation companies are constantly working to improve their technology to make telemarketing cost-effective and efficient for your growth initiative.
Consider these reasons to include telemarketing lead generation in your next strategy meeting:
- Telemarketers easily qualify leads, getting immediate feedback about who is involved in the decision-making process, whether there are any reservations or questions involved and where the potential buyer is in the buy cycle.
- Telemarketers build relationships between your company and potential buyers. You simply cannot replace the warmth and loyalty that a personal conversation can build.
- Once you are doing business with a client, you have a natural way to follow up with them and determine their satisfaction level with their experience.
Blue Valley Telemarketing’s specialists are experts in quality lead generation. We will work with your organization to build a lead generation campaign that results in increased sales for your company. Contact us today.