Developing Relationships Using Your Content Marketing Distribution Plan
One of the central goals of your content marketing distribution should be the shareability of your material. Eventually, it’s ideal if your content starts doing some of its own distribution, with shares jumping around between social media platforms and into email accounts. Of course, it’s great when content takes on a viral nature on its own, but in most cases you’re going to need a reliable, strategic plan for getting your content shared online.
While the quality of the content itself is your most important element for effective marketing, distribution is a close second. As you plan, it’s important to be aware of all of the tools available for effective distribution. Telemarketing is your tried-and-true channel for getting your quality content in front of as many individuals in your target audience as you possibly can.
You’ve likely seen and read many suggestions about how to get attention on social media, such as including images and video wherever possible to maximize your impact. In addition to these kinds of suggestions, it’s also important to pair your social media strategy with a highly personal way to reach your target audience.
Content marketing distribution in the B2B market benefits from the inclusion of person-to-person communication occurring alongside digital marketing channels. Telemarketing implements this benefit, allowing human interactions to build relationships and answer some of the challenges that come with using social media to promote content.
Your potential buyers want to know that their business partners are not simply engaging in a transaction, but have a personal interest in their business thriving. They want to feel important to your company, but they also require a certain level of trust before loyalty can develop. The proactive relationship-building element of telemarketing promotes the personal connection that your buyers want.
There are many good arguments for implementing a multi-channel approach in your content marketing distribution strategy. Each individual member of your target audience has personal preferences about the ways they connect with their vendors. You’ll need to have a thorough understanding of your target audience, and waiting for individuals to like or share your content may be too passive of a strategy for your growth plans.
Instead, why not include the perfect partner to social media and use telemarketing to gain critical information about your target audience members? Telemarketing is proactive, allowing you to gather information about your audience’s preferences. You can find out information such as which format of content they generally prefer, whether they have a certain time of day that they are more likely to consume content and whether they have accessed your content before.
In addition, telemarketing allows you to begin a professional relationship with a potential buyer. While it’s possible to make connections on social media, it can be a painstakingly slow process. When you’re on the phone with a member of your target audience, you can hear their concerns, answer their questions and offer them access to your content. It’s immediate and gives you the opportunity to respond to their concerns.
Blue Valley Telemarketing is experienced at helping companies like yours develop an effective content marketing distribution strategy. Using telemarketing as a partner to digital marketing channels, we can help you achieve your growth objectives. Call us today to discuss your company’s exciting future!