A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still very effective, way to deliver your companies business solutions to clients and prospects. Setting up a successful e-mail campaign is easy but setting up a…
Content marketing is considered by many companies as a way to generate leads, which could, in turn, increase sales and drive up profits. But, without a solid consistent strategy, producing whatever is trending in the world of content marketing will not yield the expected results, whether it is a white paper, newsletter, video or any…
In Order to Determine Your Marketing ROI, You Need to Know Your Goals Determining your return on investment (ROI) for marketing may seem challenging. How can you quantify results like brand engagement and awareness, or building your reputation as an expert in the industry? Rather than abandon measuring marketing ROI and embracing a trial-and-error methodology,…
Life is moving faster than ever. When it comes to the tools you use for marketing your business, the trends can fly by at such a pace that by the time you choose a particular route, it’s already passé. In this article, you’ll find out how B2B telemarketing can help you make better decisions about…
If you’ve been engaging in content marketing for a while, you know how hard it is to grab the attention of your audience. You craft clever headlines, determine what the best time is to post on social media and you try to figure out which phrases lead to people clicking on your email newsletter. As…
Identifying buyer personas are an important part of developing your marketing strategy. How you go about creating your buyer personas is a critical part of the process. As an article on Content Marketing Institute points out, don’t think that you can put together a comprehensive profile of your buyer personas haphazardly. This is work that…
Don’t Underestimate the Value of Traditional Marketing Paired With Digital Strategies Lead generation is a central topic of concern for many marketers. How do you know whether your efforts are leading to increased leads for your sales team? You need to concentrate your work on the activities that convert a potential buyer to a new…
The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical as a key to success. Where it used to be considered a cutting edge move to have a blog and a social media account, those…
Regardless of how great of a strategic plan you’ve implemented for creating growth, there’s always a competitor catching on to the same strategy or a new promotion that requires an additional push. In addition, there’s always some refining to do. You are always working to get your content read, more response on social media and…
Over the past decade and a half, email marketing and social media marketing have largely changed how companies tell their brand story. In addition to working with a set of digital channels for distribution, there have been significant improvements in the ability to specifically target an audience. Digital marketing options have opened up new opportunities…