Using Smarter Email Strategies to Energize Lead Generation
A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still…
A Customer-Focused Plan Should be the Center of Your Content Marketing
Content marketing is considered by many companies as a way to generate leads, which could, in turn, increase sales and drive up profits. But, without a solid consistent strategy, producing…
How to Measure Your Marketing ROI
In Order to Determine Your Marketing ROI, You Need to Know Your Goals Determining your return on investment (ROI) for marketing may seem challenging. How can you quantify results like…
Making Informed Decisions With B2B Telemarketing
Life is moving faster than ever. When it comes to the tools you use for marketing your business, the trends can fly by at such a pace that by the…
Would Anyone Miss Your Content Marketing?
If you’ve been engaging in content marketing for a while, you know how hard it is to grab the attention of your audience. You craft clever headlines, determine what the…
Creating Effective Buyer Personas Can Help Improve Your Sales Results
Identifying buyer personas are an important part of developing your marketing strategy. How you go about creating your buyer personas is a critical part of the process. As an article…
Develop a Strategy for Content Marketing That Increases Quality Leads
Don’t Underestimate the Value of Traditional Marketing Paired With Digital Strategies Lead generation is a central topic of concern for many marketers. How do you know whether your efforts are…
New Trends Reveal Smarter B2B Marketing Techniques, and What You Can do to Get the Competitive Edge
The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical…
Why Telemarketing Is Irreplaceable as an Interactive, Lead Generation Tool
Regardless of how great of a strategic plan you’ve implemented for creating growth, there’s always a competitor catching on to the same strategy or a new promotion that requires an…
Are You Utilizing the Power of Tra-digital Marketing?
Over the past decade and a half, email marketing and social media marketing have largely changed how companies tell their brand story. In addition to working with a set of…
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