Telemarketing is a Valuable Part of Your Strategic Marketing Plan
Marketing is a key part of business growth and strength. But, you need to spend your marketing dollars wisely. Any marketing channel needs to be able to prove its value to you in the form of deliverable results. Industry projections suggest that digital marketing efforts may rise to claim 35 percent of total business budgets by next year (2016). Does that mean you should focus all your effort (and money) exclusively on digital marketing? No, because it is just one part of a comprehensive marketing strategy. Telemarketing remains a proven business-to-business channel and will continue to earn its place in your overall strategic marketing plan. In fact, telemarketing works best in tandem with digital outreach.
Let’s take a moment and look at the pros and cons of digital marketing to see how telemarketing complements those efforts.
Social media has a tremendously broad impact. Experts suggest that LinkedIn, for instance, reaches 350 million users, 40 percent of whom check it on a daily basis. In terms of getting your name out there – it’s hard to beat. But, it leaves you with no strong way to move beyond name recognition in short posts and tweets. It helps that prospects have heard of you and know a little about you when making personal contact, but at some point you want to connect your solution directly to the decision-makers.
Pay-per-click marketing is another digital strategy with certain benefits. Done properly, these ads should drive likely business prospects to your website. Ideally, once there visitors will interact with your site in a way that captures contact and interest information. The digital component can be a cost-effective means of lead generation but, again, strategic marketing will need to incorporate telemarketing contact to realize full-fledged benefit.
The same could be said about an Email outreach campaign. Email campaigns are useful in facilitating drivers such as promotional offers to gain new business or re-excite previous customers. Email also allows you to share more information about your company beyond the bare bones, wide approach posts. But it isn’t just knowing more about you, the more you know about the recipient at the other end of your email campaign, the more successful email strategies will be. However, Email campaigns that are quickly followed (days not weeks) with a personal call by you or a telemarketing representative are far more effective.
It could be time for you to add digital marketing to your strategic marketing plan. But that doesn’t mean it’s time to shelve more traditional marketing strategies such as telemarketing. Telemarketing complements digital outreach efforts. No matter how wide you can cast your net, you’ll still need to collect your fish by hand. In the business world, personal contact is irreplaceable.
At Blue Valley Telemarketing we’ve helped businesses like yours augment the results from other marketing channels – like digital. Contact us and see how we can help you get the best results.