Behind every successful political campaigning effort is a plan that reaches out to the most voters possible. Election year after election year, political strategists have turned to telemarketing to put their platform in front of voters and make sure they know the issues at hand.
Not just any telemarketing firm can handle a political campaign. You have telemarketers that specialize in lead generation and those who only go after direct sales. Some telemarketers might help you with your campaign, but rely on robo-calls and/or overseas agents who canít fully impress upon stateside voters why a particular candidate or issue deserves their vote. You really want a full service telemarketing agency with stateside agents to get the job done for you.
Equally important is that the telemarketing agency has a campaigning strategy process that fits your needs. In most cases, this will require that you have a fairly clear set of goals laid out in front of you at the onset; itís difficult for a telemarketing agency to help you when you donít know exactly what it is you want. You will need to know your target audience, whether itís a club, party line voters, independent voters, etc.
Not every campaigning effort begins with a clear message, which is what a professional comprehensive telemarketing agency can assist you with. In some cases, you just need to fine-tune your language, which is what telemarketers excel at.
Donít settle on the first agency you come across. Youíll need to set up interviews and consultations with multiple agencies to ensure youíre getting the right one. Ask for referrals and do background checks on your finalists. Some telemarketers are prone to complaints, so look at their record and see where they stand with the FCC. Since weíre talking about political campaigning here, you will want an agency that has access to voter data, which can help you adjust your call list and hit the most viable prospects during your campaign.
While itís important to ensure that your firm has agents who can clearly communicate with your targets, itís also important to consider the Hispanic vote that is increasingly becoming an issue with political campaigns. If your campaign relies on this demographic, your telemarketing firm should have bi-lingual agents ready to reach out to them.
Your campaign is likely going to spend every penny it has gained through fundraising. Insist on getting the best return on investment with your telemarketer. ROI is not an easy thing to ascertain. However, all you need to concern yourself with is looking at the telemarketers past performance. Do their candidates win? Do the issues they help push get a passing vote? Pick the telemarketer with a history of success and you will be confident that your ROI will be positive.
At Blue Valley Telemarketing, we know that every vote counts. We help you streamline your calling efforts and reach more voters in less time. We have the expertise and hardware to offer you any campaigning tool you need, from robo-calls to town hall meetings and live operator interactions. Contact us today and find out why so many political campaigns choose us over other telemarketers.