Telemarketing has for decades been one of the top methods by which companies increase their sales and gain information about their target market, develop and nurture leads. Many have tried to take on telemarketing tasks in-house, but there is little evidence that this practice actually provides a good return on investment.
The biggest obstacle organizations come up against are costs associated with establishing a top-notch call center. Another problem is human resources Ė itís difficult to find enough qualified people to work for you when youíre expanding, and itís also a difficult task to let them go when business slows down. Establishing telemarketing services requires square footage that few organizations can offer. It also requires managers who can motivate the team and train them to communicate effectively.
Another issue you need to consider seriously is the various consumer protection laws that must be followed. In-house telemarketing operations often donít include personnel fully informed on the laws for each state, which means you are putting yourself at risk. Fines for violating federal and state statutes vary by state. In Indiana, you can be fined $10,000 for your first violation and $25,000 for the second and subsequent violations. New York slaps first offenders with a $500 fine, but $11,000 for every violation after that.
When you outsource your telemarketing services you donít have to make massive investments in hardware and you donít have to wait weeks or months for the call center to go live. When you outsource, the personnel are already there, trained and ready to take on your campaign. The managers at the call center are professional telemarketers who know how to supervise and motivate their agents.
One of the best reasons to outsource your telemarketing services is the technology they use. Purchasing state-of-the-art technology is not something most organizations can budget for, and maintaining it requires full time IT staff. The technology is part of the reason professional telemarketers can provide extremely efficient services, which means your cost per call will be low Ė much lower than what you can achieve with an in-house operation.
As you begin searching for a telemarketing company to handle your campaigns, do your share of homework so youíll know what to look for and what questions to ask of your finalists. You also have to understand what your goals are and then match those up with the right telemarketing service. Check the firmís background, their references and list of experience. Remember that the cheapest telemarketing company isnít always the best Ė neither is the most expensive. Look for one that works in your industry and has a track record to prove themselves.
At Blue Valley Telemarketing, we offer comprehensive services including publisher and political campaigns, lead development and customer development. We train our staff so that they are highly effective communicators. Our facilities are packed with the best technology. We are able to provide market research, database cleanup and enhancement, direct sales, demand generation, appointment setting, trade show, webinar, event management/marketing and seminar teleservices. Contact us today and find out more about our services.