Tips for Connecting Content With Your Target Audience
Content is important in B2B marketing. It is what sets you apart and makes your business attractive to others. But good content is only as powerful as the size of your target audience and your ability to connect with that audience. Besides developing a solid content message, you need a solid strategy for getting that content in front of potentially interested business partners. The question is: how can you maximize your target audience connection points?
Making a Connection Happen
The benefits of social media marketing are increasingly highlighted, yet there is still some confusion over what makes social media an effective tool. Creating quality content and posting it is only one part of successful social media marketing.
Search engine optimization is crucial. Your content needs to utilize keywords in such a way that your target audience is directed to your content as a matter of course. Keyword-driven content will boost your connections while still communicating valuable information.
Fresh content and content promotion also need to be part of your marketing plan. Use all of your channels to promote your content and include a clear call to action in every post. You can cross-reference material between social platforms to get the most mileage from your social media content.
Email Marketing Can Leverage Content
Once you’ve created valuable B2B content, you need more than one way to get it out to your target audience. Social media alone isn’t enough. Create a blog subscription where potential partners can access information and insights that are useful to them. Direct your subscribers to your other areas (landing page, newsletter) of quality content. Finally, make your business e-newsletters more about content than selling. Your target audience will be vested in reading what’s perceived as more valuable to them than to you.
Telemarketing Campaigns are Powerful Content Tools
Still looking for ways to drive B2B partners to your content? Telemarketing is a powerful tool in this effort. Telemarketing isn’t only about brand recognition and promotion – it can be about content promotion. You have control over the focus of your telemarketing outreach. When you work with a telemarketing partner, you can present a professional and informed point of contact that reveals to clients (and potential clients) your commitment to content sharing not merely brand promotion.
Marketing to your target audience is about more than creating quality content. It’s about finding multiple ways to share your content with potential partners. It’s about being a source of valuable content that is easy to access. Content promotion eliminates the need for your audience to find your value proposition. Content promotion directs them toward it. It hands it to your target audience and it does it across all available channels.
If you’re in search of a trustworthy telemarketing partner call Blue Valley Telemarketing today. We’ve been helping national companies promote content and improve brand recognition and develop lead generation for years. We can help you. Contact us and find out how.