How Telemarketing Heightens Lead Generation Results
There are a number of marketing tactics that are employed to locate the right prospects for a business, but one of the most effective is called lead generation. One of the channels that produces a great return on investment for lead generation campaigns is telemarketing. If you’re a marketer seeking out solutions to build up your brand, telemarketing should be a part of your strategy.
In its most basic definition, outbound lead generation occurs when your company reaches out to prospects, either at events, through email or direct mail campaigns, or through telemarketing. Inbound lead generation strategies most often occur online, and it’s a situation where the lead makes initial contact with your company. Using a mixture of outbound and inbound can create a perfect scenario for building up more leads; however, there are ways in which they can be more effectively used.
Inbound lead generation trends today hinge greatly on content creation and the distribution strategies that push them out to the right people in the right places. By some estimates, nearly 80 percent of B2B marketers are focusing heavily on content creation and the distribution of that content. This occurs via blogs, case studies and white papers that inform the lead so they will be more likely to enter into the buy cycle.
Inbound lead generation using content creation must use quality content, which would be high-quality articles, white papers and case studies that utilize search engine optimization techniques, which improves the chance of the material landing higher in search.
Social media has certainly entered into the mix when it comes to lead generation. Social Media Examiner reported recently that 92 percent of marketers are using social media and find it an “important” aspect of their marketing strategy. It was also found in that report that nearly 90 percent of marketers said they were attempting to improve their social media game so they can attract more leads.
Tackling your lead generation strategy by hitting on multiple channels is a highly effective strategy. However, don’t leave one of the oldest methods out of the mix – telemarketing continues to be the most proactive channel, second only to live events, for generating more leads. Some companies are enthralled with technology, the latest and “greatest” methods of attracting leads, and they leave out a highly effective channel in doing so.
Just because telemarketing is one of the oldest forms of marketing doesn’t mean it doesn’t also employ the latest technologies available to it. In fact, the best telemarketing companies constantly update their hardware and software to make their processes more efficient and effective for clients.
Blue Valley Telemarketing specializes in lead generation. Our techniques have proven successful for many clients. We can custom build a lead generation campaign that will maximize results for your organization. Contact us today and we’ll discuss your needs.