Wrapping up 2014 comes with some amount of taking stock of what happened over the previous 12 months. Where could you have performed better? How did you fall short, and where did you outperform your competition? Looking back can give you answers for how to approach successful lead generation in 2015.
Marketing to your target audience should include a range of channels. What we know now is that nearly 80 percent of a buyer’s work is completed before they even talk to you, because they’ve gone online and done their research. Building out your website so that it runs smoothly and provides all the information one needs to get the ball rolling on a future purchase should be a priority for your web designers.
Consumers are becoming increasingly reliant on images to further them along in a sales cycle. Furthermore, effective use of sounds and motion has also become paramount to building a successful campaign. Your focus should be on engaging your audience, getting many, many views and pushing your leads into a better position through better images, graphics and videos.
Personalizing your marketing effort is also something that is taking shape as a trend in 2015, if it didn’t already in 2014. The audience needs to feel a connection before they can develop any sort of brand loyalty, which means you’re going to have to focus on storytelling in 2015. When you personalize your situation through an effective story, you’re giving your audience context, which means they have the tools necessary to develop a loyalty to your brand.
Did you rely too heavily on demographics in 2014? Take a step back from demographics in 2015 and start looking at pain points your clients have; what influences opinions; the touch points that shape a market; and the barriers you know are already out there. Instead of taking a sweeping view of the demographic as a whole, you’re looking into the minutiae for where you can better connect with your target audience and develop better lead generation techniques.
How did you use social media as a marketing avenue in 2014? Perhaps you made the mistake of jumping out in front of everyone with frequent reminders of your products or services, thus scaring off potential leads. Focus more on building community with your social media channels in 2015 by offering industry information rather than product information. When you build up your social networking community with quality content, you’re going to have more opportunities for lead generation.
Did you under-utilize telemarketing in 2014? If you thought social media could do a better job at developing leads for you and at a cheaper cost, think again. While social has its place, telemarketing remains the best B2B lead generation channel out there. Take some time in 2015 to build up more telemarketing campaigns that will pull in more leads and build up your sales potential that will outshine the previous year’s totals.
Blue Valley Telemarketing can work with you on your campaign to focus on all your positives and bring in a great deal more leads than you captured with your social media, direct mail or e-mail marketing campaigns. Contact us today and find out how we can deliver our solutions for your company.