Get Better Lead Generation Results With Telemarketing
If you’re not using telemarketing in your lead generation strategy, now is the time to consider it, as many organizations have proven it to be a valuable component.
While technology has helped to offer up different channels for lead generation purposes, disregarding an older channel is not always the best choice, especially one that has a good return on investment such as telemarketing.
It’s important to note that telesales and telemarketing for lead generation purposes are different. With lead generation, the telemarketer is an excellent listener – not an overtly dominant talker. A lead generation telemarketing professional will find out where the prospects are in their buy cycle, what they need from a specific industry, and nurture them along in the process.
Not every lead is going to be the same – they’ll be in different places in the buy cycle, they’ll have different needs, and they will also likely have different operating budgets. Due to the proactive nature of telemarketing, lead generation is helped along by the agent’s ability to nurture leads. The professionals will start a relationship with a prospect, share the information the prospect needs to develop the relationship, get all the relevant feedback, update leads’ records, and eventually schedule an appointment with a sales representative.
There is a lot of talk in marketing about moving C and D leads into a more sound relationship with the company, and telemarketing is a key tool in moving these leads forward. You already know through your scoring software that A and B leads move quickly and easily to the sales department, but you can use the same information to better communicate with the C and D leads. The right communication can move these C and D prospects up to the A and B level.
Automation is one of the key processes telemarketers use in lead generation campaigns. For instance, marketing automation makes it easier for you to factor in behavioral data gained from site pages visited, or various data downloaded from your site. The customer data is used to help guide the conversation. Not only does this speed the process along, it helps the prospects to gain a sense of loyalty to the brand.
It’s clear that all buyers today don’t behave the same. The companies that realize this and cater to the individual are winning out over other companies that take broad strokes with their customer outreach. A percentage of your audience will prefer a less interactive approach to how they communicate with organizations like yours. However, taking a multichannel approach that includes telemarketing can provide a well-rounded approach that gets you in touch with a larger audience.
Blue Valley Telemarketing specializes in lead generation services. Our team of experts is highly trained and utilizes the latest software and hardware so you gain access to more leads with less cost. Our strategies can work to bring you more qualified leads in less time. Contact us today and find out more about our services.