The Importance of Mixing Traditional Methods Into Content Marketing Distribution
Once you’ve created quality pieces that precisely deliver your brand message through value-added content, it’s time to choose the right channels for your content marketing distribution plan. While digital methods are all the rage right now, it is important you look at telemarketing as a part of your distribution strategy for a more proactive way of reaching out to your target audience.
While the focus for many marketing specialists is on creating great content, it’s important to put just as much emphasis on your content marketing distribution choices. It doesn’t matter how great your content is, after all, if nobody is consuming it. Too many marketing teams neglect to include a distribution strategy into their content marketing plan.
The best plans incorporate key process indicators (KPIs) into the marketing strategy so that you can identify which channels are providing value and helping you meet objectives.
Your content probably includes a healthy mix of useful content in various formats, including blogs, white papers and social media posts that build your reputation as an expert in your field. You focus on highly-relevant topics and provide valuable insight into the issues and challenges your target audience faces.
While producing these content pieces can help build your reputation, including telemarketing in your content marketing distribution plan enriches your strategy by adding a human touch to the equation.
Consider how telemarketing adds that important layer of human interaction in light of digital methods of distribution: YouTube receives millions of new video hours each day. If you choose to produce videos for YouTube consumption, your critical challenge is creating content that stands out in a crowd. Likewise, billions of people are on Facebook, so you’ll need to create posts that rise above the noise.
While you’ll want to participate in social media and other digital methods for content distribution, don’t pass up your opportunity to round out your strategy with a more proactive channel for your content.
Telemarketing is unique in the distribution networks because it offers the opportunity for the human touch. Telemarketers work as professional communicators, building trust with your target audience and efficiently qualifying leads. When you incorporate telemarketing into your distribution plan, you are not forced to simply post content and wait to see if it gets any attention. Instead, you enjoy immediate feedback and can answer questions and concerns from your potential buyer.
In a B2B environment, buyers appreciate telemarketing calls as a way of staying up-to-date about what’s available in the market, what their competitors are using and how they can obtain the products and services that will help them succeed.
Blue Valley Telemarketing works with companies like yours to create content marketing distribution plans that help them meet their objectives for growth. Contact us today to talk about the current challenges facing your marketing team and how we can help you grow!