Telemarketing Assists You in Developing a Strategic Content Distribution Plan
Keeping customers happy means there is a better chance of them coming back to you again and again. This is a top goal for many business owners who know they have to focus on customer retention because acquiring new customers is costlier. However, there comes a time when experiencing growth is only possible with brand new customers. Telemarketing as a part of your content distribution strategy is an effective way of reaching your target audience and obtaining new business.
If you don’t know how to connect with new leads, it’s going to be challenging to convince them to jump onto your brand. You need to know your demographic. You need to know how they prefer to be reached and what their favorite social media sites are. It’s a multi-channel world when it comes to getting all the information needed to make an informed decision, but content distribution through telemarketing can provide a boost to companies willing to use this proactive means of communication.
If you need assistance in identifying a qualified sales lead, telemarketing can help you meet your goals. Through telemarketing, you can develop strategies that involve direct communication with prospective leads. Telemarketers know that every call won’t lead to a new customer, but it’s more than just making sales – it’s also about learning more about your target audience, which can guide the future of the company.
While other channels, such as social media, email, direct mail, webinars, white papers and live events have their place in content distribution, few will argue the place telemarketing has in providing an excellent return on investment. While live events are extremely effective, they are few and far between. Telemarketing, like live events, is proactive and personal, yet can be carried out day after day.
Telemarketers are able to ascertain where their contacts are in the buy cycle. They will be able to relay what their concerns are to the decision makers within a company. They can gather as much information as they offer. If a lead is not quite ready to be funneled into a sales situation, the telemarketer can nurture them into that position.
Some companies will attempt to establish their own call center, but this is costly and not as efficient. A quality call center is equipped with high-tech equipment that makes calling multiple leads more efficient. Furthermore, these call centers are staffed by professionals who have had the right training and know how to communicate effectively.
Choose a telemarketing company that knows your industry and offers reporting so you know exactly how your content marketing campaigns are going. It is also important that your company offers call recording and call monitoring capabilities so you can rest assured that your campaign is being communicated properly and so that changes can be made when needed.
At Blue Valley Telemarketing, we have the latest hardware and software and the best-trained communicators that will help you drive more new business to your company. Contact us today and let’s talk about how we can assist you in growing your business.