Developing a Content Marketing Distribution Strategy
You want your content to be shareable Ė so shareable, in fact, that it begins to work for itself, establishing new lines of distribution, perhaps jumping from Facebook, to Twitter and on to users’ email. However, you canít count on content going viral like this, which is why it is important to have a strategy for your content marketing distribution.
Yes, content will always rule the roost, but itís distribution that allows content to thrive. Telemarketing is emerging as the go-to channel for ensuring that quality content gets in front of the highest possible number of people who need to absorb it.
There is plenty of advice about how to maximize your social media approach when it comes to distributing content. As a marketer you likely know about the value of using images in social media to get more clicks rather than text alone. You may spend hours working on ways to get more likes and more shares, and all of this has its place, but not at the loss of telemarketing.
B2B professionals need something a little more proactive. They need the human touch to convey to them the value of resources available to them. This presents some challenges, but they are challenges that telemarketers are able to answer.
The target audience needs to know that their business partners care for them. They need to feel special, but they also need to feel a specific level of trust before theyíll become a long-term client. Telemarketing is an extremely proactive channel through which trust can be conveyed quite easily, making it a go-to channel for content marketing distribution.
There is good reason for all the focus on multi-channel marketing today. The target audience often has a specific way they prefer to connect with prospective business clients. Every avenue needs to be explored, especially considering costs associated with outreach. Email marketing might be considered an especially inexpensive method for reaching out to the target audience. While this might be true, measuring success is difficult and every avenue needs to be explored, especially considering costs associated with outreach.
Email marketing might be considered an especially inexpensive method for reaching out to the target audience. Direct mail might also be considered a fairly cheap method, though neither could be considered fail-safe on their own. To truly make a connection with the highest number of possible leads, automation technology in telemarketing is giving marketers the advantages they need to see the maximum amount of results.
Blue Valley Telemarketing has years of experience in content marketing distribution. We know how to connect powerful content to the right people to make a difference that spells profits. Contact us today and letís discuss your next content marketing campaign.