Sales Leads are Better Qualified With Telemarketing
If there is one business process all organizations related to sales can agree upon, it’s making sure the sales funnel is active. This means focusing on sales leads full time and optimizing the sales pipeline so that sales leads are sought after in a consistent manner. However, sales professionals need to be aware that flooding the contact list with prospects isn’t the best way to go about generating leads. In fact, doing something like this can lead to more work and less productive results. To really get a grip on your lead generation efforts, consider the following tips:
- Know Who You Are
Sales personnel should know the brand and the product through and through. A clear understanding of what you’re offering the target audience will help you break down exactly what segments of the audience will be receptive to your offerings.
- Segment, Segment, Segment
Dig deep into your data and find out who the average customer is – their sex, age, profession, geographical location, the time of month they buy, etc. This will help you avoid flooding the contact list with names and drill down on those who really might be interested in what you have to offer.
- Be Flexible
The needs of your target audience are going to change over time. If you aren’t ready to adjust to those changing needs, you’re not going to see progress, customer loyalty or return customers. In some cases, all that’s needed is a simple tweak – not a major overhaul.
- Qualify Your Leads
Know what is triggering your customers to come back. What triggers your non-returning customers to stay away? Sometimes, the best way to find out is through proactive communication efforts like telemarketing. Those who utilize telemarketing can attest to the fact that qualifying leads is much more effective through this channel.
- Utilize Sales Metrics
The best sales teams seeking out leads rely heavily on sales metrics, especially with a specialized approach. The data locked away in the database and CRM can help you find your leads. It’s a scientific approach that really pays off.
Finding leads works best with a multi-channel approach. Whether it’s a combination of email, direct mail, traditional advertising and telemarketing, don’t forget that last component. Telemarketing has been around for decades and some discount it because of this. Instead of going with the tried and true, they experiment with newer technologies and try less qualified approaches in an effort to save money.
Telemarketing offers an excellent return on investment, but only when partnering with the right agency. When shopping for a telemarketer, pick one that specializes in lead generation. Blue Valley Telemarketing is a company that has proven results in its lead generation services. Our approach involves highly skilled communicators connected to the latest software and hardware. Our services are efficient and effective, saving our clients time and money. This is why they consistently come back to us. For more information, contact us today.