Why Defining Your Target Audience is Crucial in Content Marketing
Defining your target audience is a crucial step in deciding how you will distribute your content. There are a number of channels at your disposal in assisting in this task, but telemarketing can become a key part of the process of narrowing down your target audience and determining what your content marketing distribution strategies will be.
While it’s true that the best content is worthless when a proper channel isn’t utilized, there is no need to work to find a channel when no content exists. Striking a balance between creating excellent content and finding the target audience through their preferred channel is important.
Most marketing efforts begin with a general view of what an audience might look like. However, successful marketing involves drilling down on the target audience to sculpt a message that really hits home. The message should be flexible enough to evolve with the channel being utilized. For instance, your content delivered via a Facebook status update is going to have a different feel than the message delivered at a live event, through direct mail, or email campaign.
A great amount of research should go in to correctly identifying the target audience and the channels they use to inform themselves. Telemarketing is a resource that has proven to be invaluable to marketers who are working to correctly identify their target audience. Print advertising, e-mail, social media and search engine marketing are all valid ways to deliver content to the target audience, but none are as proactive as telemarketing.
Telemarketing works because it targets only the portion of the audience that fits qualification criteria. The conversational nature of telemarketing informs the marketer about the wants and needs of a client and their position in the buy cycle. Telemarketing helps to gather intelligence that can be used to improve content, improve products, and offer data so that fact-based decisions can be made in the future. Furthermore, telemarketing is the channel that can deliver content in real time to the right people.
The goal of most marketing professionals is to deliver quality content to the right people at the right time, thus generating outcomes that produce an excellent ROI. Measurable results aren’t always possible in marketing, but when using telemarketing, it’s easy to see exactly how much time is spent on each lead, which leads convert, and how the content is being delivered.
Blue Valley Telemarketing is a company that knows how important content is when attracting business. We also understand the importance of identifying the target audience, getting to know everything about them and clearly communicating with them as individuals. We know how to nurture prospects and gather data that can be used later to great effect. Find out more about how we can assist you by contacting us today.