Steps for Effective B2B Lead Generation
In the age of social media, it may seem retroactive to embrace traditional marketing methods. However, telemarketing remains a reliable way to connect with your potential buyers and create a personal relationship. Social media may be a popular choice for marketing, but an effective B2B lead generation strategy includes what works, not just what’s popular.
Whether you favor email newsletters, direct mail, social media or radio advertising, every lead generation effort requires careful planning and a coordinated effort. It needs to have a consistent brand story and voice. If you’re creating a campaign for lead generation, do you know the steps you need to include? Take a look at these suggestions to see if your B2B strategy will result in growth:
Determine what you hope to achieve. What’s your objective for your B2B lead generation campaign? You need to know if you are promoting a particular product line or if there’s a certain segment of the market you’re after in your campaign. When you know what the objective is, it is easier to know how to create smaller goals and also know later whether you’ve succeeded.
Put the spotlight on your content. You need to know what kinds of challenges and stresses are affecting your target audience and then use telemarketing to connect your contacts with content that addresses these issues. If you aren’t in touch with what types of issues affect your contacts, then you can gain this information through telemarketing.
Use a consistent tone and voice with your brand. Even in a telemarketing campaign, you’ll still use consistency in your language, tone and brand message. Every interaction with your audience should be designed to improve their opinion of your brand.
Have a Plan B. While you want to have a plan in place for a successful telemarketing campaign, you also want to have flexibility if your particular focus turns out to be ineffective. Be ready for an unsuccessful B2B lead generation effort with a backup plan.
Hold the campaign accountable. Decide before you start your lead generation campaign how you’ll know if you’ve succeeded. You’ll want to have confidence that your strategy and your telemarketing provider are a good match for the future, so determine now what success looks like for your campaign.
Call on Blue Valley Telemarketing for your next B2B lead generation campaign. We can help you create a plan that meets your needs, including evaluating the success of the campaign from start to finish.