Budgets for content marketing are on the rise. For most organizations, the primary focus is on developing quality content. However, many companies are still challenged as they try to figure out their return on investment. The reason they don’t see measurable results is often because of how they choose to distribute their content.
The best content marketing is useless if the distribution channels aren’t utilized correctly. Social media is providing an effective distribution channel, and organizations continue to use e-mail and direct mail as alternatives as well. However, these channels offer a less proactive experience than telemarketing as a distribution channel. Telemarketing remains more proactive than any digital channel. Telemarketing addresses a need where the others are lacking – the need for the human touch.
While telemarketing has been around for decades, Blue Valley Telemarketing continues to find new ways to deliver content. Telemarketing should be a seamless part of integrating your content marketing strategies. When you think of content marketing, your next thought should be, “how do I integrate telemarketing as part of the mix?” We manage projects for clients of all sizes, including household names like Dell, HP, Citrix, IBM, Cisco and other smaller companies who are using Blue Valley Telemarketing and are seeing results.
Telemarketing has been and continues to be an excellent delivery vehicle for your content. Telemarketing strategies are proven to support effective content marketing programs and to generate actionable leads on a consistent and predictable basis.While many organizations realize the value of a multi-channel approach, telemarketing is the one essential channel that cannot be overlooked due to its ability to offer the proactive, human touch other channels can’t provide.
|The Blue Valley Telemarketing Approach: