Include Telemarketing as a Valuable Part of Your Content Marketing Strategies
Right Source Marketing revealed in a recent study that most marketers had either not completed a marketing plan or had not even started one. When it comes to content marketing strategies, what should you be doing to improve your B2B outreach?
First and foremost, don’t neglect the plan. You have to start with goals and build a list of objectives to meet in the coming year. Why? A report titled “B2B Content Marketing: Benchmarks, Budgets, and Trends,” found that B2B marketers with a documented strategy are more effective than those who do not have a strategy. Marketers with a verbal strategy consider themselves 32 percent effective compared to 60 percent of those with a documented plan, according to the report.
If you’re putting all your energy into automation, reconsider your strategy, because marketing automation on its own is not a complete strategy. Most marketers who already have automation platforms don’t feel like they’re using them to their full potential. To be used to their full potential they need to be used in conjunction with a full marketing strategy. Remember – an automation system is only a platform – not a strategy.
The best B2B marketers utilize excellent talent in their strategies. These are content creators who know what they’re talking about, how to pull in the interest of prospective leads and improve business. Be willing to pay for this talent because the return on investment can be huge.
As a B2B marketer, you should be focused on being as proactive in your content marketing strategies as possible. Yes, you’ll want to include some channels that are fairly one-sided, like email campaigns, but a bigger focus should be on proactive channels, like telemarketing.
Bringing in a third party for telemarketing services can help you to reach your marketing goals. Telemarketers are excellent communicators and know how to lead a conversation. Furthermore, the right telemarketing team will also expertly communicate with your marketing team so the campaign can function at the highest level.
Telemarketing works because it involves the human touch, which is another goal you should have in your content marketing strategy. In the B2B arena, telemarketing is a welcomed activity because it gives decision makers within companies the inside scoop on what’s moving the industry. Not every call leads to a sale, but it will result in a conversation that informs your team about the reasons why that potential lead isn’t ready to get into the buy cycle.
Blue Valley Telemarketing has built a reputation as a company with excellent communication skills, both with clients and with the leads we contact. Our services will fully integrate your content marketing strategy and allow you to see how it performs as we progress through your campaign. Contact us today and let’s talk about how we’ll tackle your next campaign.