B2B lead generation is no small task. With every campaign comes a large number of rejections. For organizations that make the right decisions regarding the tools they use to communicate, rejection is far less common.
Telemarketing is a tool that marketers have used for decades to bring in more leads. Through content marketing, telemarketers are able to update information, bring interesting and relevant facts to light and develop more interest in the campaign. Content marketing, while extremely effective in telemarketing, is not the only channel marketers are using.
Social media is now an outlet for content marketing. LinkedIn, Facebook, Twitter – these are all sites that have massive amounts of potential for marketers. Email campaigns have been a cheap and easy method of content marketing and continue to have positive effects for lead generation campaigns.
Content varies by campaign, obviously, but it also varies by channel. What will be perfect for an email campaign might not work in a social media campaign. However, with telemarketing, you can achieve a more proactive approach than you can with other methods. Because the communication in telemarketing is more interpersonal, marketers have more flexibility in how the conversation plays out.
A quality telemarketing operation will help you target the segment of your audience most likely to be interested in your products/services. The right telemarketer can also identify the decision makers and influencers in your field, which assists to close the buying cycle faster.
Telemarketing also allows you to get to the bottom of your audiences’ purchasing plans, which means you’ll have a better idea about what they want and when they want it. Armed with this information, you can tailor your message and make it more effective and timely.
A big reason so many companies choose telemarketing to develop leads is because they are able to deliver content in real time to the people who want to hear about it. And it’s not always about a product – telemarketers are also effective in promoting seminars, conferences, webinars and other events.
If you’re looking for a telemarketing company to assist you with your campaign, pick one that has the trained staff and newest tools that will help make every campaign a success. They should be able to help you develop a quality and qualified contact list. Once you have the right people on your list, you’ll need to have a script that speaks to them and pulls them in. A reputable telemarketing company will help you hone that script, test it on audiences and whittle it down to the perfect phrasing.
Choose a telemarketing company that can actually be a part of your company when they reach out to your contacts. This requires you to pick an agency that knows your industry and has professionals who can cover all the talking points.
Blue Valley Telemarketing has all the bases covered when it comes to content marketing. We’ve got a team of specialists capable of handling just about any type of campaign. For more information about our comprehensive services, contact us today.