The Broader Role of Telemarketing
The influx of digital customer engagement channels has led many a campaign manager to leverage the CRM to automate promotional efforts. While such an approach can target hundreds of thousands of potential leads at once, success and conversion rates are significantly lower than that of the personalized approach of the telemarketing call.
In fact, using automated systems can sometimes miss the mark – the customer. Nothing beats personal interaction and often times these high-tech automated solutions can’t pick up on basic cues in human behavior. This is where telemarketing is still the preferred method of customer contact, making that personal connection to generate an actionable lead.
If you’re ready to learn how strategic telemarketing can turn your cost center into a profit center, you need the Broader Role of Telemarketing. Download this white paper and explore the opportunities you may be missing in your outreach campaigns.