Below is the latest BPA Telemarketing rule amendment.
The rule was passed by the Board of Directors at their December 2013 meeting.
All changes are effective immediately, with the December 2013 reporting period.
BPA will host a free webinar on January 14, 2014 (1pm EST) to review these initiatives and rule amendment
Board Actions Applying to Business Publications and Consumer Magazines
Direct Request vs. Company Request: At its May 2013 meeting, the BPA Board of Directors voted to change Direct Request: Telecommunication rules to include requests made by an individual’s supervisor. The changes also required that if the targeted individual was not reached, the person spoken with must be an assistant by job title or function. All others at a company would be considered as a company request. This eliminated the arduous “personal assistant” verification process and was expected to further improve efficiencies in obtaining telemarketing sources.
However, the changes were met with mixed reviews. In response, the BPA Board chose to further amend the request definitions. Direct Request will now be defined as a person making a request through a single phone call for themselves and one other co-worker, regardless of title or function. An individual making a request through one phone call for two or more co-workers shall be reported as Company Request. The “spousal” allowance as a “direct request” remains unchanged.
In short, Direct Request will now be defined objectively by numbers – not subjectively by the subscriber’s job title or function As an example, the target subscriber can request his/her own subscription and request a subscription for one additional co-worker through one call. Both copies would be classified as “Direct” Request. A co-worker requesting for only the subscriber would also be reported as “Direct” request. However, if a co-worker requests for the target subscriber and additional co-workers totaling two or more co-workers through one call, all copies (three or more in total) would be reported as “Company” Requests.
The amended definition of Direct Request to include requests from the target recipient, and requests from one co-worker for another co-worker, and Company Request to include one person requesting for two or more recipients (other than themselves) ensures the subscriber acquisition and renewal process becomes more efficient.
The “Qualification Source Breakout” table found on the report will remain in its current format. The amendment to the definitions for Direct Request and Company Request applies to all “written,” “telecommunication” and “electronic” (e-mail/online) forms of registration.