Get to Know Your Target Audience With Telemarketing
Do you know exactly who your audience is as you develop your content marketing strategies? Placing a focus on correctly identifying the wants and needs, the habits and preferences of your target audience allows you to build a strategy that will have greater impact on lead generation, particularly in telemarketing. Some might ask, “why use telemarketing to generate leads? The answer is simple: it works.
Whether it’s telemarketing, email marketing or focusing more on social media channels, knowing the audience is the perfect place to begin your strategy. When you nail this down, you know who your potential customer is and why your content will be of value to them. However, the best content will be of no use to you if you’re not running it through the right channels. Telemarketing is an excellent resource for delivering content for a number of reasons.
Telemarketing is highly proactive. You’re reaching out directly to your potential customer and having a conversation. In the B2B space, these interactions are vital, not only to the marketer, but to the buyer on the other end who depends on these interactions to stay plugged in to what’s going on in the industry around them.
Your content is likely going to be offered in multiple platforms. For instance, you might have a white paper that you want to promote, but also have a webinar you’re hosting soon. Maybe it’s a series of blogs on your website, or an interactive event on Facebook. You can utilize telemarketing to push this content to another level.
Telemarketing allows you to generate leads through direct contact with the potential customer. This also works in the case of current customers that you know will be interested in what you’re offering in something new.
Most B2B campaigns will either fail or succeed based on how you build your content marketing strategy around the campaign. The ones that have the greatest deal of success utilize the human touch, which is something telemarketing offers more soundly than practically any other method.
Another aspect of telemarketing that prevails over other channels is that you have a better idea of where your leads are in the buy cycle. The way you communicate with someone who is eager and willing to buy differs from how you communicate with someone who is in the beginning stages of the buy cycle and is still gathering information to make an informed decision. When you engage in telemarketing to generate leads, you’re able to ascertain their position in the buy cycle and communicate more effectively.
Telemarketing is also a great nurturing tool that gently leads a buyer into a sales situation. Fortunately, it’s these nurtured buyers who are among the most valuable leads you’ll ever have.
At Blue Valley Telemarketing, we know how to answer the question, “why use telemarketing to generate leads?” We’ve answered that question time and again to return clients who see an excellent return on investment with us. Contact us today and let’s discuss how you can generate more leads.