The development of a reliable and measurable marketing plan is the foundation for growth in a company. For many B2B marketing directors, the challenge is execution. Too often a plan is not prioritized and is left untouched for weeks or months. Effective execution of a marketing plan requires daily interaction with objectives and strategies. Using an integrated approach to deliver the brand message to the right audience at the right time is key to success.
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy. It will also discuss identifying the target audience, the needs of the audience and how the content is distributed to the audience.
Blue Valley Telemarketing has served the publishing industry since 1991, offering publisher clients an average cost per subscriber that is lower than our competitors. Our methods and strategies give our clients conversion rates that are higher than other vendors, and we also provide analysis and on time reporting that are superior to our competitors.
Blue Valley Telemarketing’s political campaign work helps clients streamline their calling efforts, putting them in touch with more constituents in less time.
Despite decreased landline usage and new regulations, BVTM has adapted and designed programs that make our services extremely valuable to political clients.
We believe in a value first approach in all that we do. Check out some of our industry specific articles, and you’ll see exactly why Blue Valley Telemarketing should be your first choice when choosing a marketing partner.
Artificial intelligence, machine learning and predictive analytics are just some of the buzz words being overused by many today. If you are a publisher, we know you have a great deal of questions trying to figure out the best way to take advantage of these new technologies. A simpler question should be answered right now…
Everyone is looking for the Holy Grail of marketing, that Silver Bullet of lead generation. There’s a belief that if you just get the right keywords plugged into your content, or you can just produce one really great post that goes viral, you’ll have unlocked the secret to B2B lead generation. You’ve probably guessed where…
Data is at the heart of business growth. By mining, categorizing, analyzing and mobilizing data, you are able to create customized experiences for your target audience based on a deeper and better understanding of their preferences and pain points. For many industries and individual enterprises, the lingering challenge has been managing massive volumes of data….
It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or…